Coronavirus News Asia

Dior struts back on to the runway

Dior will stage what is likely to be the first major fashion show since the coronavirus outbreak next month. But only “friends and family” will witness the spectacle live.

Designer Maria Grazia Chiuri said the world was hungry for clothes with “magic and emotion” and that luxury labels owed it to the artists and artisans who relied on them for a living to try to get back to normal as soon as possible.

The cruise collection show, which was to have taken place in May, will be held in the baroque splendour of the Piazza del Duomo in Lecce on July 22.

The Italian designer will dedicate the show, which will have a more “natural and rural” feel to its flower motifs, to her late father who was born in the Apulia region in the heel of Italy.

Chiuri, the first women to lead the fabled French fashion house, said that her father “taught me to believe in myself, and during difficult times, to believe in the future.”

Which also meant trying to protect the army of artisans who work for Dior.

“When we talk about sustainability we must not forget also the jobs of the workers,” Chiuri said in a frank online media conference, a rarity in the highly-controlled fashion world.

“We care about the work and we take care about the workers, I am one myself … and we want to work in the best way.”

Dior also strongly signalled that it would not join rivals Gucci and Saint Laurent in their decision to opt out of participating in Paris fashion week every year in order to follow their “own creative rhythm.”

Dior designer Maria Grazia Chiuri acknowledges the audience at the end of the Women’s Spring-Summer Haute Couture collection in Paris on January 20, 2020. Photo: AFP / Francois Guillot

Several other brands have also called for a major overhaul of the frantic fashion calendar.

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